8 Types of Events You Can Choose To Grow Your Business

Victor Chan

Victor Chan

· 8 min read
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Planning a business event can be overwhelming for event planners, but it doesn't have to be. To help you make the right choice and achieve your business goals, we've curated a list of eight types of events that are integral to an effective event marketing strategy.

By selecting one of these event types, you can ensure a successful outcome that leaves both sponsors and attendees satisfied. You don't have to navigate the event planning process alone, let us guide you towards the perfect event that will exceed expectations.


1. Conferences

A conference is a large-scale event revolving around a central theme, topic, or industry. These multi-day gatherings feature special activities, guest speakers, exhibitions, and networking opportunities. Conferences are instrumental in achieving various business goals, including brand awareness, lead generation, and thought leadership. By attending conferences, you have the chance to immerse yourself in a valuable learning experience, interact with industry experts, and gain in-depth knowledge about the latest trends and developments in your field. Moreover, conferences provide a platform for showcasing your business and brand, allowing you to establish credibility, expand your network, and attract potential customers and partners.

2. Networking Events

Networking events provide organised opportunities for attendees to meet new people and expand their contact lists. These gatherings are invaluable for establishing future partnerships and business relationships. Whether you are looking to recruit talented individuals or seek potential sponsors for your initiatives, networking events offer a conducive environment to foster connections and lay the foundation for professional growth. By actively participating in networking events, you can build a strong professional network, exchange ideas and experiences with industry peers, discover new opportunities for collaboration, and enhance your reputation within the industry.

3. Workshops

Workshops provide hands-on experiences, offering attendees the chance to learn new skills and actively participate in the event. They can be standalone events or complementary to conferences or trade shows. Workshops engage participants in educational experiences while enabling networking with fellow attendees who share a common interest in the skill, topic, or theme at hand. By attending workshops, you can acquire practical knowledge, gain valuable insights from industry experts, and sharpen your skills in a specific area. Additionally, workshops provide a unique opportunity to connect and collaborate with like-minded individuals, fostering a sense of community and opening doors to potential partnerships or business opportunities.


4. Trade Shows

Trade shows invite companies from specific industries to showcase their products and services to the general public. With a focus on exhibiting the latest offerings to the target audience, trade shows allow for direct engagement with your brand, creating memorable experiences and leaving a lasting impression. From small-scale events with a few vendors to large-scale exhibitions with numerous businesses, trade shows are excellent for increasing brand awareness, building contact lists, and generating sales pipeline. By participating in trade shows, you can gain visibility among your target market, showcase your products or services to a highly relevant audience, gather valuable market insights, and forge meaningful connections with potential customers, partners, and distributors.

5. Team Building Events

Team building events are internal corporate gatherings that bring employees together to bond and work toward a shared goal. These events come in various forms, such as competitions, seminars, presentations, or mental challenges. Team building fosters collaboration, rewards employees with fun and relaxation, and significantly contributes to talent retention and acquisition. By organizing team building events, you can enhance team dynamics, improve communication and problem-solving skills, boost employee morale and engagement, and create a positive work culture. Stronger bonds and improved teamwork among employees can lead to increased productivity, creativity, and overall organisational success.

6. Internal Corporate Events

Internal corporate events are hosted by companies for their employees, stakeholders, or board members. Examples include town halls, team-building events, holiday parties, sales meetings, and board meetings. These gatherings promote engagement among employees, foster alignment with business goals and values, and serve as platforms for information sharing and showcasing ROI to stakeholders and investors. Internal corporate events provide businesses with opportunities to strengthen relationships with employees and stakeholders, improve internal communication, recognize employee achievements, and demonstrate transparency and commitment to organizational growth. By hosting internal corporate events, you can boost employee morale, enhance loyalty and retention, align teams with strategic objectives, gain valuable feedback from stakeholders, and build trust and confidence among investors.


7. Product Launch Events

Product launch events provide an opportunity to debut new products or services to the public, generating excitement and buzz. By inviting attendees to experience firsthand what you have to offer, these events drive sales, improve company recognition, and foster long-term brand relationships with your target audience. When organizing a product launch event, you can create a captivating brand experience that showcases the unique features and benefits of your product. This allows potential customers to engage with your brand, build trust, and make informed purchasing decisions. Product launch events also provide opportunities for media coverage, influencer partnerships, and customer feedback, enabling you to refine your offerings and strengthen your market position.

8. Charity Events

Charity events rally attendees to support a specific cause through various formats like galas, competitions, auctions, marathons, or concerts. Hosting a fundraising event allows your company to align itself with a charitable cause, enhancing its brand image and making a positive impact. Moreover, these events offer an enjoyable way to come together for a greater good. Participating in charity events provides your business with an opportunity to demonstrate corporate social responsibility, showcase your values, and build a positive brand image. Engaging in philanthropy not only helps raise funds for a worthy cause but also creates a sense of purpose and fulfilment among employees, strengthens community relationships, and fosters goodwill with your customers and stakeholders.

Choosing the Right Event Type

When deciding on the direction for your next event, consider the following factors:

  • Format: Determine whether the event will be in-person, virtual, or a hybrid combination. Ensure that remote audiences can have an equally enjoyable experience if planning a hybrid or virtual event.
  • Goals: Choose an event type that aligns with your specific business goals and objectives.
  • Budget: Select an event type that is realistic within your budgetary constraints, increasing the probability of success.

By carefully considering these factors, you can confidently select the most appropriate event type to create a memorable and impactful experience.

Victor Chan

About Victor Chan

Victor Chan is a dedicated researcher in the event planning space, exploring the intricacies of creating memorable experiences. With a focus on innovative strategies and emerging trends, Victor's work contributes to the evolving field of event coordination. He seeks to offer valuable insights and fresh perspectives to enhance the practice of event planning.

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